Keash Braids

It’s been a busy year for women making a mark for themselves in London – two women in particular have claimed their stake in the braiding business. Best friends Jessy Linton and Taiba Akhuetie turned a simple discussion in the kitchen to successful business, Keash Braids.

We get into the twists and turns of a female led business in 2015.

How did you both meet?

We’re school mates, both spent our teen years in SW London. We’ve known each other for a good 14 years!

Can you tell us how you came up with the concept of Keash Braids?

It was a vague idea we had at the end of last summer that has evolved into what it is today. Taiba grew up around braiding and was amidst building her fashion styling portfolio when her Mum inspired her to build a portfolio of her braiding work. Jessy has always had a lust and knack for hair, braiding, dying and cutting friends hair over the years. It was over a discussion in Jessy’s kitchen one afternoon that we came up with the concept for Keash Braids. We were both getting excited about different braiding ideas we had and before we knew it we’d come up with the framework for our business.

What has been the highlight of the Keash Braids journey so far?

Our launch pop-up at Butcher’s Salon in Shoreditch. It was so exciting to see everything come together. We were fully booked and it was a huge success.

What influences you?

Jessy – Everything and anything. I am forever gathering research – you should see my desktop, it’s a nightmare.

Taiba – My friends and family influence me all the time. I constantly draw inspiration from their personal style and preferences.

What can you expect from a Keash Braids pop up?

You can expect a trip to girly teen heaven: lots of pink, loud music and giggling. Wherever we pop up we always bring our Keash paradises with us, it’s not your everyday salon experience!

If you could braid anyones hair who would it be?

Rihanna! All hail Queen Ri.

Tell us something we don’t know about you both?

Jessy – I design clothes and specialise in denim. I’m currently working on a girly sports-luxe collection.

Taiba – I can skateboard. Don’t expect an ollie out of me but you will find me cruising to Tesco on my pink penny board to grab some snacks.


Any major plans for Keash Braids this year we should know about?

Now that’s a top secret!


Photography: Toby Lewis Thomas

Hair: Keash Braids

Makeup: Mary-Jane Gotidoc : using Illamasqua / Makeup Assistant: Jade Claro


Marley @ Lorde Inc / wearing Puffa

Nicole / wearing Adidas & Puffa

Lily @ Lorde Inc / wearing Lonsdale & Puffa

Lauren / wearing Puffa

Lydia / wearing Puffa

Jade/ wearing Champion